Confirm the listing has a valid advertising permit
Every legitimate property ad in Dubai — on any portal, not just ours — must carry a Trakheesi permit number issued by DLD's Real Estate Control Department (RERA). No permit number, or a number that doesn't check out, is the single biggest red flag for a fake or unauthorized listing.
DLD's AI advertising-governance platform actively monitors listings across the major portals and has already auto-modified or flagged tens of thousands of non-compliant ads — the permit system isn't theoretical, it's enforced.
How to check it
Scan the Madmoun QR code shown on the listing (or enter the Trakheesi permit number manually) in the Dubai REST app, DLD's official mobile app. It will confirm the permit is real, active, and matches the property being advertised.
Dubai Land Department