What they ask, and what actually sold

A developer’s advertised price is a claim by a seller about a sale that has not happened. A Dubai Land Department record is a price somebody paid. Both are useful; they are not the same thing, and this site never blends them.

Advertised figures are collected from developers’ own websites and never enter any median, trend or yield anywhere on Keyva. Where a developer quotes a “from” price it is compared against the cheapest quarter of recorded sales rather than the median, so both sides describe the entry level, and only against the same size of home — a two-bedroom starting price set against a tower of one-beds reports the unit mix, not the pricing.

And only against the same kind of purchase. A developer sells its own unbuilt stock, so an advertised price is set against other off-plan sales rather than against resales of finished homes — a unit bought on a floor plan with three years of construction ahead of it is not the same product as one you can walk through and let next month.

A project with an advertised price but no percentage beside it is one where that test failed. The price is still shown, with what actually sold, so you can see both without us claiming a comparison we cannot make honestly.

Projects with an advertised price

12

Comparable to recorded sales

8

Typical gap

-3%

Serenz By Danube

Jumeirah Village Circle · Danube Properties

Studio— the smallest this project offers

+28% vs recorded

Advertised (from)

AED 1,100,000

developer’s own page

Cheapest quarter actually sold · off-plan · this project

AED 856,800

from 241 recorded sales

Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside a median would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.

Weybridge Gardens 3

Wadi Al Safa 5 · Leos Development L.L.C

Studio— the smallest this project offers

+4% vs recorded

Advertised (from)

AED 643,000

developer’s own page

Cheapest quarter actually sold · off-plan · this project

AED 615,706

from 122 recorded sales

Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside a median would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.

Rabdan Gardens

Al Satwa

Studio— as advertised

-1% vs recorded

Advertised (from)

AED 920,000

developer’s own page

Cheapest quarter actually sold · off-plan · this project

AED 929,250

from 43 recorded sales

Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside a median would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.

Sparklz By Danube

Al Furjan · Danube Properties

Studio— the smallest this project offers

-1% vs recorded

Advertised (from)

AED 900,000

developer’s own page

Cheapest quarter actually sold · off-plan · this project

AED 910,000

from 50 recorded sales

Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside a median would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.

Sobha Central

Jabal Ali First · Sobha Realty

1 bedroom— the smallest this project offers

-4% vs recorded

Advertised (from)

AED 1,910,000

developer’s own page

Cheapest quarter actually sold · off-plan · this project

AED 1,991,558

from 390 recorded sales

Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside a median would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.

Breez By Danube

Madinat Dubai Almelaheyah · Danube Properties Development L.L.C

Studio— the smallest this project offers

-8% vs recorded

Advertised (from)

AED 1,250,000

developer’s own page

Cheapest quarter actually sold · off-plan · this project

AED 1,353,208

from 470 recorded sales

Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside a median would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.

Allegro Residences

Palm Deira

2 bedroom— the smallest this project offers

-26% vs recorded

Advertised (from)

AED 1,600,000

developer’s own page

Cheapest quarter actually sold · off-plan · this project

AED 2,175,000

from 21 recorded sales

Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside a median would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.

Calla Isle

Palm Deira · N Y X Real Estate Development L.L.C

3 bedroom— as advertised

-52% vs recorded

Advertised (from)

AED 2,000,000

developer’s own page

Cheapest quarter actually sold · off-plan · Palm Deira

AED 4,209,571

from 891 recorded sales

Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside a median would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.

Shahrukhz By Danube

Tecom Site A · Danube Properties

Advertised (from)

AED 1,900,000

developer’s own page

Actually sold · this project

no comparable sales

Blossom 40

Wadi Al Safa 3

Advertised (from)

AED 1,200,000

developer’s own page

Cheapest quarter actually sold · off-plan · this project

AED 1,150,000

from 8 recorded sales

Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside a median would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.

Marquis Horizon

Dubai South

Advertised (from)

AED 1,100,000

developer’s own page

Cheapest quarter actually sold · off-plan · this project

AED 1,185,026

from 66 recorded sales

Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside a median would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.

Coventry 49

Dubai South

Advertised (from)

AED 633,275

developer’s own page

Actually sold · this project

no comparable sales